Shopping, buying, and booking online is about convenience, and there’s nothing more convenient than being able to do all this at your fingertips through a mobile device that fits in your hand and pocket. Even the numbers agree on this! Research by Dynamic Yield showed that 76% of online shoppers use mobile devices as it’s efficient and it saves a lot of time.
Making your ecommerce store mobile-ready can invite more shoppers and stir more purchases which is beneficial to the business.
Importance of ecommerce mobile optimisation
Optimizing your ecommerce storefront for mobile use is a worthwhile undertaking. There are a handful of reasons why you should ensure that your products and services reach mobile customers and they are all geared towards the success and growth of your business.
1. Enhanced user experience
Customers are more willing to interact with your site and make purchases if the store allows for smooth and intuitive transactions. Mobile optimization provides a responsive and appealing design that puts customers in a positive mood. When they’re in a positive mood, they’re more likely to appreciate the products you’re offering. Smooth navigation, easy checkout, and fast loading time all contribute to a positive user experience, which brings in profit.
2. Social media integration
Social media is a one-stop shop for information, products, and services. Its influence on online shopping is not to be ignored. Many online shoppers discover products through promotional videos from content creators or online advertisements. Since many social media users spend time scrolling on their mobile devices, a mobile-friendly ecommerce store has a huge advantage. Linking to the store, crossing platforms, and making purchases are made easier and faster.
3. Improves Cross-Device Consistency
Customers may browse products on one device but make the purchase on another and this may go on and on, demonstrating the importance of cross-device consistency between desktops and mobile gadgets. Mobile optimization provides smooth and seamless transactions that can be paused and continued across various types of devices and resolutions. This prevents customer frustration and increases the likelihood of a successful purchase.
4. Higher search ranking
Mobile optimization can help place your store high in the SEO ranking. The Google algorithm has been prioritizing websites that are ready for mobile use, increasing its visibility and chances of getting clicked in the search engine results page. A mobile-friendly ecommerce storefront aligns with the best SEO practices and guarantees stable organic traffic. More visitors means more customers to consume your product and/or service.
5. Reduces Bounce Rates
An ecommerce store that’s optimized for mobile offers an excellent experience that encourages customers to stay on the site for a longer amount of time, which reduces the bounce rate. Bounce rate is a negative indicator, which means visitors leave a site just after entering. A lower bounce rate means customers are engaged and getting the experience they seek from the site.
Tips to ensure a mobile-friendly store
How do you ensure that your e-commerce storefront is mobile- and user-friendly? Digital marketing and SEO professionals at W360 can help you build and maintain a site that drives organic traffic. Here are some of the fundamental features you should take note of.
1. Easy Navigation
We’ve mentioned ease of navigation earlier, which enhances the user experience, resulting in a positive mood and successful purchases. Easy navigation means that the storefront is user-friendly. It must have everything that the customer needs. The functions and buttons must be simplified and understandable so anyone can navigate the online store with ease and convenience.
2. Optimise media and visual
Choose only high-quality photos and visual elements. The desktop layout may look awkward on mobile so consider rearranging and resizing when designing the mobile ecommerce storefront. While adjusting the outline, make sure to be consistent with the text used to describe the images on both desktop and mobile.
3. Standard fonts
Fonts must be readable and not eye-straining. Choose standard fonts that are web-safe and compatible with HTML/CSS. Avoid using swoopy, complicated fonts and instead opt for clean sans-serif styles like Roboto. Size may vary from desktop to mobile. Generally, 16px is the optimal font size for body text on mobile.
4. Responsive design
A website is responsive when users don’t have to pan, zoom, and scroll too much to view the contents. Information is laid out in a flexible grid where contents are arranged deliberately for optimal viewing. The grid and contents in it adjust or “respond” to the size of the screen; that’s why it’s referred to as “responsive.”
5. Don’t Block Javascript, CSS Googlebot
Javascript and CSS give Google access to look into your website as a viewer and rank it in the search results. Just a practical tip, don’t block this Googlebot access so Google can index your ecommerce store for better visibility and position it high in the search results page.
SEO-oriented ecommerce store with W360
Make sure that your ecommerce store ranks highly in search results. Mobile optimization with the help of digital marketing and SEO experts can help you gain more organic traffic and increase the inflow of profits. W360 offers reliable digital services that ensure business efficiency and stability through increased online visibility.
